How will next generation (millennial) clients buy legal services?

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As digital natives, the millennial generation is coming into its own. As the first generation to grow up in the digital world, their behavior and desires are different than past generations. With the Internet available 24/7 and being seconds away from reading hundreds of expert opinions, millennials are responding differently to purchasing legal services. These differences will present a very real challenge for law firms. Traditional marketing will not work to attract the attention and dollars of today’s millennials. Digital natives (millennials) bypass the typical literature, flyers, ads and sponsorships. Instead, they’re using the tools they grew up with to find the answers they need, right now.

How can your law firm effectively market to millennial clients of legal services? By understanding that millennials are digital natives, learning what they like, and how they communicate.

Strengthen Your Online Presence

While 70% of typical legal clients contact an attorney when they’re faced with a legal issue, less than half of millennials do. When millennials need legal help, they become Perry Mason (even though they don’t know who he is) and do their research. They whip out their IPhones, check Yelp, read reviews, and assess the different options available to them. Listen to this, over 63% of millennial consumers use the Internet to find an attorney. Millennials gravitate toward DIY solutions because of the power of the Internet.  They are willing to scroll and scroll until they find what they need—and the Internet provides the ease and efficiency to do so from the comfort of their own home.  Remember, “Digital Natives”.

Be Active On Social Media

Does your firm use Facebook, Instragram, and Twitter to promote and market your legal services? If not, you’re missing out. In order to stay relevant with millennials and Gen Z (Digital Natives), your company must be where they are spending time: social media. When needing legal counseling or advice, 37% of millennials used Facebook in their search. Millennials are digital ninjas with social media.

Because they grew up with social media and know how to use Instagram, Twitter, and Facebook like the back of their hand, millennials are more comfortable with using apps to find what they need. By creating eye-catching visuals, interesting blog posts, and fun videos, millennials will be more likely to engage with your service. They trust companies that speak in their language (aka tweeting, Instagram posts, YouTube videos, etc.)

Millennials spend over 3 hours per day on social media.[1] Posting just once a week won’t cut it if your company wants to stay relevant to millennials. Make an effort to consistently post and also engage with millennials. Social media is a two way street. Invite millennials to tweet back with their opinion, post their questions on Facebook, and get involved. This engagement shows that you care, and will set you apart as a company that cares, which is really, really important to millennials or digital natives.

Millennials value authenticity almost as their number one value. And the right kind of social media is a way for your company to bridge the gap, let them get to know you better, and for them to understand you want to help them. Use social media and show you’re not some faceless company, but real people, with real personalities, with real services and solutions.

Provide Value and Data Through Blogging

While less than 20% of legal customers consider blogs important, over 40% of millennials consider blogs to be a key factor in choosing an attorney. Blogs are a vehicle to express personalized and unique messages. Your company blog should reflect your voice, values, and unique solutions in a way that resonates with millennials. With a blog, you can better communicate with millennials without being pushy. Millennials can read through sale pitches and get an authentic read on your voice before they lean in. However, an interesting blog post that is engaging and provides helpful solutions is much more likely to build their trust.  Remember; again, make your story and value resonate to your audience the way they want to receive it. 

They Use Others’ Opinions to Make Buying Decisions

Millennials are tough sells. When considering an attorney, millennials consider reviews to be twice as important compared to average customers. What started with reviews of the best Mexican food on Yelp and the most durable video cameras on Amazon has now turned to almost every industry online. Millennials trust online reviews in legal services as well because, well, digital natives value authenticity. They see reviews as an honest, no BS assessment of legal services because (in most cases) reviews are unfiltered, unbiased, an independent of a company’s influence. And they’re more willing to trust a strangers’ experience using a product or service instead of first trying it out for themselves. They also can tell who is just plain bitter and a “crazy” so they can make a determination of credibility.

May we be as bold to suggest that reaching out to past clients and politely asking if they’d be willing to leave an online review is a calculated strategy that will pay off. Be personal in your request, so they feel it’s genuine and not some email blast. Suggest what you would like them to write in your review. What part of the experience would a potential millennial buyer be looking for answers in? Ask them to write about that. Be transparent and let them know you value their feedback, and that it will really help.

Legal services will always be needed. However, the way they’re being used and marketed is changing. Pay attention to how digital natives communicate. Think about what they want: authenticity, social proof (online reviews), transparency, and helpful solutions presented in a way they understand. When you understand what digital natives want, you can market your service so it appeals to them.

Looking to bridge the generational divide in the workplace and engage your millennials? Check out the recent launchbox article “4 Ways to Coach Millennials to Drive Results and Engagement.”

 

All facts in this article were pulled from the 2017 FindLaw Report titled Reaching the New Generation

 

 

 

[1] http://www.tnsglobal.com/us/press-release/tns-millenials_study_111915

In the Age of Social Media, Real Connection Has Not Changed

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This is a guest post by Matt Cohen, Associate Marketing Manager at ResMed and President of the Cal Poly Alumni San Diego Chapter. Learn more about Matt by connecting with him on LinkedIn here linkedin.com/in/mattsbcohen

 

From time to time, I like to ask myself the following question to check in on the way I’m living. The question is, “If everyone in the world were exactly like you, what would be better and what would be worse?” I could write an entire other article on what would be worse, as any honestly introspective person probably could, but I’d like to focus on one thing I do well for this article: connecting.

In the age of social media, we are more connected than ever. LinkedIn is a great example of this. Never in history has one’s entire professional network, as well as everyone your network knows, been one click away. The value of this unprecedented connection and access to one another is indisputable, evidenced by my ability to have this article read by people all over the world, but so too is the downside. We have become addicted to likes, shares, and comments because we feel it provides validation for who we are as people. In fact, research has shown that getting this perceived social validation online results in a similar release of dopamine to that of a positive in-person interaction. However, to put it simply, this is our mind playing tricks on us.

That’s right- I’m a millennial and I am saying that there is no substitution for face-to-face interaction. I know that may be hard to believe for those of you from previous generations, but I suspect that more of my generation feels that way than you may think. We are hardwired as humans, regardless of age, to crave social interaction and we know deep down that there is no substitute for the connections we make while in the same room. Just think of how much easier it is to develop trust in someone with whom you can shake hands or share a meal. Then consider that trust is the currency of opportunity and, without it, it is nearly impossible to develop the meaningful relationships we rely on to accomplish our goals in life.

I know firsthand how easy it is to fall back on online relationships. Even as a self-proclaimed extrovert and adept connector, there have been times when I have not known what to say to someone I see across the room and settle for the less stressful path of messaging them afterward behind the safety of my screen. Unless that message ultimately results in a meeting, though, I regret it. There’s no way our online conversation will carry the same quality it could have if I just mustered the courage to say hello.

So, what do we do with all of this in mind? You should certainly not do away with your social media accounts. Embrace the potential that exists in instant global communication, both personally and professionally. You should also keep in mind, however, that it should not be used as a substitute, but rather as a complement to physical interaction. I live across the country from my family and have for several years, so I am acutely aware that you can’t always arrange a coffee meeting, even with those you love. Next time you want to engage a local friend, co-worker, professional connection, or someone you may see across the room, I would challenge you to step outside your comfort zone. Genuine connection comes from genuine conversation. Look them in the eye, learn their name, shake their hand, and listen to what they say. Feeling advanced? Try listening to the other person without thinking about your reply. I know it’s not always easy, but you will get better the more you force yourself to do it and it will pay huge dividends.

“You will be the same person in five years as you are today except for the people you meet and the books you read.” – Charlie Jones

Author Charlie Jones said, “You will be the same person in five years as you are today, except for the people you meet and the books you read.” Unfortunately, neither of these staples of personal growth and development happen like they used to, but that can change. Self-control is the only control we really have, so that change has to start with you. It won’t be as easy as posting a status, but I promise you it will be infinitely more fulfilling.

Blog post originally posted here: https://www.linkedin.com/pulse/age-social-media-real-connection-has-changed-matt-cohen-mba

Matt Cohen Guest blogs for launchboxMatt Cohen, MBA | LinkedIn
www.linkedin.com

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How Can Your Company Brand Itself So Millennials Not Only Want to Work for Your Company, But Also Buy From It?

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The days of stock tips on the golf course and ringing up brokers on the phone are long gone.

In the digital age, Millennials are swiping through apps and checking their digital devices not only for tips, but also for making actual investments. Growing up in the midst of the 2008 recession, millennials were wary of diving straight into investments. However, the rise of apps and social media tools has made the learning curve and ease of investing much less intimidating.

Robinhood, the almost free stock trading app, is incredibly popular among millennials. The app, which allows you to invest in publicly traded companies and exchange-traded funds listed on U.S. exchanges without paying a commission, gained a lot of attention recently due to Snap’s (parent company of Snapchat) recent IPO. Snap sold shares at $17 a piece in its IPO on March 1. The next day, on the first day of trading on the New York Stock Exchange, the stock shot as high as $26.05.Trading activity on Robinhood skyrocketed by 50% on the day of Snap’s debut, with more than 40% of those who traded that day buying Snap shares. The median age of Snap shareholders on the platform? Just twenty-six years of age, the same age as Snap Chief Executive Evan Spiegel.

Millennials, who grew up with and love the instant, impermanent version of communication, are hungry for shares in one of their favorite apps, Snapchat. With over 158 million users (many being millennials) companies should start taking note of how millennials are investing in companies they admire, like Snapchat.

A recent Reuters article, featuring interviews with various millennials, revealed that for some millennial investors, loyalty is more important than financial details. The case of Snapchat is the perfect example.

Technology has bridged the gap, allowing millennials to feel more comfortable and intrigued by investing. A report in the Wall Street Journal revealed that over 30% of millennials surveyed say they are more loyal to brands that are relevant in terms of technology. Millennials can see through the BS of inauthenticity. They appreciate brands that stand for something, are up-to-date with technology, and show transparency.

How can your company brand itself so millennials not only want to work for your company, but also buy from it? Looking at the success of how Snapchat has swayed millennials and gained their trust, your business can emulate the following strategies.

Be Relevant

Millennials love Snapchat for many reasons: it’s familiar, it’s easy to use, and it’s relevant to how they communicate in 2017. Millennials have enormous faith in investing in Snapchat because of its prevalence in their every day life. A 29 year old HR consultant and investor in Snapchat explained, “There are a lot of companies I don’t know or recognize, but Snap, I use the product, and know everyone – my friends, my co-workers, even my parents – uses it.”[1]

Millennials have two paradigms, both equally as real: online and offline. Is your company prevalent in both worlds? If not, how can you find ways to increase your prevalence, and gain trust among millennials? Millennials spend three hours per day on their phones.[2] Today more than ever, companies must have a strong presence online (a.k.a social media.)

Shelby Seyrafi, manageing director at FBN Securities, reveals that “One of the non-fundamental reasons driving the stock is that many millennials purchased Snap shares at inflated levels due to their preference for the product. That is, not due to a real understanding of the number or valuation.”

How is your company seen from a millennial POV? Are you transparent and authentic in what you stand for, what you provide, and how you deliver? The Snapchat-millennial romance shows that you must deliver a great product or service that millennials appreciate. Speak and communicate in a way that they understand.

Communicate In Modern Times

Nontraditional work schedules are becoming more common as companies are embracing digital communication. The 24/7 constant communication is normal for millennials. As a millennial employer or vendor, understand that millennials aren’t “turned off” before 9 a.m. or after 5 p.m. Utilize different mediums of communication.

Within your organization, consider apps like Slack, WhatsApp, or Zoom for communication. These apps allow for instant group and individual communication, minus the bore and turn-off of email. Be frequent in your interaction and engagement. Give feedback often, and make it brief, yet meaningful. Provide detailed instructions when needed.

When communicating to millennials as a brand, speak in the language they can understand. Emphasize what your company stands for; be transparent in the social impact you’re creating; be clear about your company values; and show how you nurture passion. By being authentic and providing a great product or service, you build trust. As Snapchat has shown, millennials are more willing to invest in companies they frequently use and trust.

Takeaway on Millennial Investing Trends and How Your Company Can Benefit

Apps and social media continue to play a huge role in the lives of millennials—and that includes how they invest. Millennials are more willing to invest in (and purchase products/services from) companies they trust and use frequently. As a company, make sure the way you communicate is relevant to millennials. Within your organization, use short, meaningful, impermanent methods of communication. Communicating your brand to millennials, be authentic, have a strong online presence, and make it clear what you stand for.

Want to learn more about how your company can bridge the generational divide in the workplace? We can help with that. Also, check out our most recent launchbox article, “A Short Lesson In Coaching Millennials How to Ask The Right Questions.”

 

 

 

 

[1] http://fortune.com/2017/03/12/millennils-buy-snapchat-stock/

[2] http://www.tnsglobal.com/us/press-release/tns-millenials_study_111915

How to Hire Millennials That Stay

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Is it possible to hire millennials who don’t “bounce” in less than a year?

Millennials are job-hoppers, and are more likely than any other generation to move from company to company. A Gallup report revealed that 1 in 5 millennials say they’ve changed jobs within the past year alone.[1]  However, is it just youth?  And, if it is what can we do?

As a hiring manager or leader in the workforce, this is concerning. Not to mention that the U.S. Department of Labor estimates the price of a bad hire to be 30% of the employees first year earnings.[2] So what’s the deal? Are millennials disloyal, uncommitted and unappreciative? Maybe some millennials, yes, but how will adopting that mentality help your business? That’s right, it won’t.

As a millennial expert who has worked with thousands of millennials and organizations like Qualcomm, Intuit and KPMG, a common concern we hear from managers is how to hire the right millennial employees so that they’ll stay. It is a valid fear, and a question we receive all the time. After all, the millennial turnover costs the U.S economy over $30 billion annually.

So how do you know if a millennial will stay or leave? In some ways, it’s impossible to know. At launchbox, we shift the focus of the question: How do you hire millennials that stay? There are certain traits that, as a millennial coach, you should pay specific attention to during your hiring process. By using these three key attributes, you can weed out prospective millennial employees who will do more harm to your company than good, and thus retain the right millennials for your company.

1.) Use Your Own Millennials to Find the Right Millennials

The biggest challenge a manager faces is determining how to retain and engage millennials in the workplace. However, it starts with how you attract them. It starts with the millennial employees you have right now. There were probably a variety of factors involved that determined how your millennials wanted to work in your company: pay, company culture, benefits, work/life balance, social impact, opportunity for growth, etc. Engage with your current successful millennial employees and have them play a part in recruiting more millennial talent who will stay the course.

Like attracts like. Use your millennials to find the right millennials. Encourage your millennials to use referrals to find the right friends that will fit right into your company culture. This will accomplish two great goals: 1.) You will attract the same type of employees who are already doing an awesome job 2.) You will actively involve your current millennial employees in the hiring process, creating better engagement and involvement within your company and eventually culture.

2.) Be Smart: Ask Really Tough Questions Before They Start

If your current hiring process is a breeze, what kind of millennials do you think will end up working for you? In order to attract talented millennials who align with your culture and values, ask tough questions during hiring interviews and test the character and personality of your potential employees.

Create role-play scenarios that don’t have black and white answers. For example, frame a situation where an important presentation is due for the company on a Friday morning, yet Maroon 5 is performing Thursday night and “everyone is going.” Ask your millennial, “What would you do?” See how they manage their work/life balance. Maybe they find a way to balance both. Maybe they choose one, over the other. Either way, create a tough role-play situation where you can test the values, work ethic, and character of your potential millennial employees.

Ask them why they want the job. Other than expected answers (i.e. pay), do they have an intrinsic motivator for the job or in life? Do they have a passion, belief, or familial tie that overlaps with your company’s mission? Most will be pretty honest with you and if not, work harder at asking tough questions. Make an effort to get potential millennial hires to open up and reveal their true colors. Obviously it’s an interview, so they will be putting on the best version of themselves. Make an effort to really know them and test them.

3.) Be 100% Transparent

Does your company have freedom and flexibility options for employees? For example, can millennials work from home 1-2 days a week? Is attending weekly Wednesday meetings a non-negotiable? There are certain things you and your company will not tolerate. Let them know. If the millennial is turned off, great! You’re not avoiding future conflict and a quick turnover by weeding out someone who won’t fit the company culture. And likewise, be transparent about what your company does allow, that maybe other companies don’t. Whether it’s cool travel opportunities, yearly summits, internal innovation ideas, etc., let them know upfront.

 

By being 100% transparent, you will attract the right millennial employees who want to stay at your company. The more authentic you are in your hiring process, the more authentic the relationship will be with future employees. As a millennial coach, you set the tone. By representing your company’ authentic self and culture during the hiring process, you will be sure to attract and hire millennials that stay.

The cost of replacing a millennial employees range, typically from $15,000 – $20,000 and that is for a non-technical position.[3] Imagine what you could do with that money, investing it into the growth and improvement of your company, instead of having to constantly hire new employees. As a millennial guide and mentor, you have a secret weapon: your current, talented millennial employees, Use them for referrals to attract their friends. And when you begin interviews, ask the tough, uncomfortable questions. Test your millennials by putting them on the spot with role-play scenarios. Make them sweat a little and ask questions designed to gage their work ethic, internal drive to be at your company, values, and beliefs. Be 100% transparent about your company and culture, what you stand for, and what you will and will not tolerate. This way, you will weed out the wrong millennial candidates and attract the right fit for your company.

Just because millennials are dubbed as job-hoppers doesn’t mean that has to be the case for your company. You can hire the right millennials that stay. Be authentic, engage your current millennials to attract their friends, and ask tough questions

Looking to bridge the generational divide in the workplace and engage your millennials? Check out the recent Launchbox article, “Could Good-ole Fashioned Millennial Parenting Techniques Pave the New Way to Coach Millennial Employees?”

 

 

 

 

 

[1] http://www.gallup.com/businessjournal/191459/millennials-job-hopping-generation.aspx

[2] http://www.humanresourcesiq.com/hr-talent-aquisition/articles/what-s-the-real-cost-of-a-bad-hire

[3] https://www.entrepreneur.com/article/253605

Could Good Old-fashioned Parenting Techniques Pave the New Way to Coach Millennial Employees?

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The most recent viral millennial video that resonated with us on Facebook was from none other than the master, Simon Sinek, best selling author and motivational speaker. He amassed over 57 million views in a matter of days. The good news is Sinek succinctly describes and analyzes millennials in the workplace. Moreover, his rational for understanding them is a window into how they grew up and were parented with (some more often than not) “failed parenting strategies.”

What does he mean by “failed parenting strategies?”

Millennials’ parents birthed the term and enslaved a generation with “helicopter parents.” The parents of the millennial generation paid extremely close attention to their children’s lives and their problems, and still do. They micromanaged, told their millennials they were special, gave them trophies for participating, and believed and embedded the entitlement theme that their children deserved the best, simply for showing up. If you ask HR Professionals, 30% percent of them will admit to having some type of altercation with a millennial parent and I can tell you I get calls from over zealous parents daily.

This up-close-and-personal, hyper involved, do it for them, and never let them fail parenting style has largely resulted from both the economic cycle of our country combined with the rise and prevalence of technology. Cellphones and social media allowed parents to have instant contact with their kids 24/7…. And information, products, services, answers and solutions anywhere, anytime, with the click of a button and little effort has made us softer. The idea of parents constantly checking in on their children to ensure safety and security may sound like good parenting as well as having everything on demand and at the moment. The intention was pure, and technology amazing. However, it backfired in many ways.

Millennials, dubbed the “anxious generation,” feel a need for frequent and immediate feedback, and have difficulty coping with failure and disappointment and the wrong or hard answer. Why? Because technology has allowed their parents more often than not to solve any challenges at anytime. The strategy of parents of millennials was to “cure,” and now many millennials are grown up, yet still struggle to figure out how they can solve their own problems.

As a millennial coach, you can see this as a pain-in-the-ass dilemma, or an opportunity to be embraced. At launchbox, I’ve worked with thousands of millennials and see that they want, need to, and will excel and grow—they just need your mentorship—or a “new or better” level of real and authentic kickass parenting—to get them there. Not kick your ass, but kick-ass, in the “dang good we get this” way. More specifically, our success in training millennial employees really works both to serve the workplace by creating engagement, retention and revenue, and millennials at the same time by teaching them they are responsible and accountable for their career and job satisfaction. In the workplace, you can lead your millennial employees to performance and engagement with these simple techniques.

First Care Enough to Tell It to Millennials Like It Is

Sinek explains that millennials are struggling in the workplace because their parents “gave them medals for coming in last.” As a millennial coach, it’s up to you to set the tone of what’s expected and tolerated within your company and culture and why “last place” does not work for the organization. Further describe how the key to success is making it about others and teach them to figure out how to change their language, communication, and mindset to do so. (Hint: use their strengths, values and passions to guide them…they are innately smart and purpose driven.)

If your millennial workers are barely “showing up,” putting in minimal effort, and walking through the motions, will you let it slide under the table and tolerate it? Or, like a great parent, will you address the problem head on? The parents who raised strong, self-reliant millennials gave tough love, taught self-respect, integrity, and consequences, and also focused on “earning” as a course of conduct, are the ones you want to emulate. As a leader in the workplace, you must do the same.

Coach them in a caring way. Sit down with your millennial and be transparent. Explain where the pitfall occurred and why it happened. Emphasize that it’s up to the millennial to take responsibility for their work and actions. If they are confused, teach them to be resourceful and find a way to gain clarity. If you’re good at this, they will listen and shift. Guaranteed.

Create the Space for Failure—They Need it

Many helicopter parents were there to clean up the mess when millennials screwed up. As a result, many millennials don’t know how to handle failure. As a millennial mentor and leader, become the tough parent in the workplace and teach them how to fail and pick themselves up. The challenge is we don’t have the time or money to do this and we would rather do the work ourselves. The problem with that is millennials need and want to be taught and learn how to do things. It is the number one thing they want in the workplace, almost neck and neck with that authenticity thing from above.

Well here is the news, make the time and invest or they will leave you because you have not engaged them. 89% of millennials in the workplace feel engaged when they feel their boss cares. Do you care and can you demonstrate that to them?

So don’t BS your millennials and allow their mistakes and poor performance to slide under the radar. Be real with them and let them know when they fail. Be proactive, like a good parent, and empower them to create a solution so they can learn and do better in the future. By being clear that you’re there to help millennials grow and succeed, they will appreciate your tough love. They will see failure not as an “end all,” but as a learning experience and growth opportunity. They will see that your firmness is not because you’re mean, but because you care.

By empowering your millennials to take responsibility for their actions, they learn self reliance, coping skills, and the ability to problem solve. What parent wouldn’t want that for their children? And what leader in the workplace wouldn’t want that for their millennial employees, or for that matter, any employee? Right, Simon? Of course he would agree.

Focus on Patience and Satisfaction From Work

In his viral video, Sinek explains how social media has created a culture of instant gratification, where millennials have fostered a sense of entitlement and expectation.

“Social media has, however, created an incredibly impatient generation who want everything immediately. What’s more, millennials don’t stick at anything for long enough, according to Sinek, whether a job or a relationship.” – The Independent

This quote above explains why millennials may be  “job-hoppers.” They are impatient, because they expect instant success and satisfaction at work. When they don’t feel or get those things, they leave in hopes of getting it somewhere else. As a matter of fact we coach 3,000 millennial each year and they are super impatient…but teaching them how to communicate, what they have left to learn, and how to find out whether their boss cares usually results in them staying and not leaving their boss, at least for a year or so longer.

Acting as a coach for your millennial leaders, you can teach your millennials the importance of doing great work and finding fulfillment in the process. The classic adage “patience is a virtue” is one that many millennial kids have heard, but not really grasped.

Create incentives so your millennials can learn the importance of being patient. True satisfaction, as Sinek pointed out, stems from the process of doing long-term work, and doing it well with 100% effort. Like a great parent, create intrinsically motivating benchmarks for them so they can create self-motivation and feel their progress.

Be the Best Parent You Can Be

In today’s workplace, to be the best millennial coach requires treating millennials as if you are their parents. Yes, most of my clients say, “I don’t want to or shouldn’t have to be a parent at work, they’re not my kids, it’s too exhausting, and that is why they call it a job and they get paid, so tough.” Oh yeah, well what happens with that mindset? I’ll tell ya…nothing happens except a revolving door. Instead, shift the mindset to really care and be invested in their success and progress. Show tough love and be firm in your approach. The more clear you are about what you want out of your millennials, the more they will understood what’s required of them to become the best version of themselves.

Allocate responsibilities to your millennials and give them the opportunity to fail. Yes, you read that correctly. Allow them to fail. They need to learn how to cope with failure, develop self-esteem, and learn from their mistakes. As a millennial coach (and parent), this gives you the chance to empower them with the tools they need in the real world—to grow and become reliant.

Instill the importance of doing great work and teach your millennials patience. Explain that nothing worth having comes easy. Set goals along the way so they learn to enjoy the process, while growing simultaneously.

When you show up authentically for your millennials, they will show up for you and your company. The new way of coaching millennials is like great parenting. Are you up for the challenge? If you are we can help teach you.

Looking to bridge the generational divide in the workplace and engage your millennials? Check out the recent Launchbox article “4 Ways to Coach Millennials to Drive Results and Engagement.”

“How Do I Get Paid What I’m Worth?” – A Short Lesson in Coaching Millennials How to Ask the Right Questions

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It was and remains my favorite classic millennial question.

I was speaking at USC with graduate millennial students, teaching them how to connect to get the job they want by using our Inside/Out technique of understanding your strengths and story in away that it provides value to others. A down and dirty guide on how to get the job, promotion, girl/guy, sale, etc.

As a leadership keynote speaker I have the honor to help people help themselves by demonstrating how to win by making it about others. I covered all the basics and the secret formula that I know to be true as a millennial expert and coach. 5,000 millennials that have passed through our programs this year can attest to it working. I no sooner finished the brief lesson on the importance of identifying strengths, implementing the WIFThem mindset (“What’s in it for them?”), and owning your actions, when I asked for a question. And low and behold, a young college male in the front corner of the room raises his hand. There it was, the moment of truth, as to whether they really heard me and learned something.

“Well,” he said, “I got stuff but really, just tell me, How can I get paid what I’m worth?”

I was surprised by his question. It was audacious and bold, in typical millennial fashion, only because it was the exact opposite of what we had just discussed. So I paused, took a breath and began. “Do I have permission to coach you?”

The millennial nodded yes, and I responded, “What is exactly the value you bring to the employer and how do you articulated to them initially and then through your work?”

After a few moments of silence, while the millennial was thinking of how to respond, I chimed in again.

“Dude, do you get it? I mean really? You’re asking the wrong question. What you should be asking is, how do I demonstrate what I’m worth in the market place so someone wants and needs me to come work with them, and teach and guide me and help me get really, really good at this work thing? The thing is, you can’t demonstrate it until you’re there. Focus on first gaining the skills to become valuable to the market place.”

As a millennial expert who has coached thousands of millennial employees, what this college student asked represents a typical trait of millennials. They are hungry for success. They want the grand prize (some say “trophy” but that is just plain caddy, lol) …and they want it now, now, now. They see friends and peers posting job promotion pictures on Instagram, celebrating at parties on Snapchat, and hearing about other millennials “striking it rich” on Facebook.

What happens as a result? Millennials feel entitled to earn higher wages. They are impatient and have FOMO (fear of missing out) on the success that they think all of their friends are experiencing right now. So, like the graduate student showed, they ask employers all the wrong questions because they don’t get it. They don’t get that hard work, learning skills, and demonstrating value all precede getting paid anything by the market. You need to be valuable to an employer to get paid anything, and moreover, you for shit sure better be able to explain what that is what you do and why it is so special.

This is where the magic happens. Dilemma, they don’t get it. Challenge: we need to help them get it. SO DO THIS: we, as millennial coaches, bosses, parents, and teachers need to step in and embrace the opportunity to guide our next generation leaders. While millennials’ drive and hunger for success is great, they need to check in with reality.

According to the Millennial Leadership Survey, over half of millennials surveyed already think they have the right skills to be a leader. Wow, because we know that not even remotely close to 50% of successful Boomers, Xer’s or Silent Generation have the real deal skills to lead. So how could millennials, who are new to work life, possibly get it? Not to mention they understand they need work: 43% of millennials said that their weakest leadership skill is having industry experience and 41% said technical expertise.

See the conflict? Millennials think they already have the skills required to lead and earn more in the workplace, yet their lack of experience (and awareness of it) proves otherwise. As a millennial coach in the workplace, use these three strategies to teach millennials how to demonstrate their value in the workplace.

1) Take Initiative

In a recent School of Greatness podcast episode, host Lewis Howes talked with Adam Braun, founder of MissionU and Pencils of Promise, about higher education and performing well at work. Braun touched on an important phrase that demonstrates how millennials can show value, as opposed to asking for it: “Don’t ask for permission, ask for forgiveness.” In other words: take initiative. It’s better to take calculated risks you believe will work and ask for forgiveness if they fail, rather than always wait to be told what to do and have your ideas rejected.

A good employee waits to be told what to do. A great worker reads the situation, predicts what needs to get done, and takes initiative to create a solution. Encourage your millennial employees to show, not tell. By doing so, millennials can effectively demonstrate their value.

As a millennial coach, you can inspire your millennials to take initiative by being supportive. Create an environment that fosters open feedback and transparency. Welcome new ideas and encourage innovation by instilling a go-getter mindset.

2) Showcase Strength by Leading From Strength

“Everyone is a genius. But if you judge a fish by its ability to climb a tree, it will live its whole life believing that it is stupid.” – Albert Einstein

Each of your millennial employees has a unique skillset that can be of value to their organization. As a millennial coach, make it your responsibility to help your employees identify these strengths so they can lead with them. Workshops and strengths finder assessments are great ways to teach millennials how to understand their gifts and use them effectively in the workplace.

The best leaders in the workplace know what they’re best at, continue to hone in on those skills, and lead from their strengths. By learning how to access and showcase their strengths, millennials can demonstrate their leadership potential, while optimizing their unique skillset for the greater good of their company.

3) Invest in Growth

According to an article in the Harvard Business Review, over half of millennials rank the “opportunity to learn and grow” as “extremely important” when searching for a job. Millennials want managers who will invest in their growth so they can become capable, reliant, and talented leaders who can demonstrate their value to the marketplace.

“Millennials do need to be convinced why and how an organization will help them learn, grow, and develop, and further their careers.” –Harvard Business Review

As a millennial coach, create a leadership program where millennials can learn important skills like communication, relationship building, and technology-specific skills via online training. Millennials are looking for managers who are invested in their growth and areas to succeed that align with their natural interests and talents.

Understand what millennials want so you can help get them there…but make sure they grasp important business realities first. The millennial question of “How do I get paid what I’m worth?” is ridiculous…and it shows that Millennial coaches need to step in and help them understand why and how to reframe the question instead of just whine and complain. Help us change the question.

Teach your millennials how to demonstrate their value. Encourage them to take initiative and lead from their strengths by investing in their growth. This is how we can create future millennial leaders!

Are you looking to create next generation leaders who know their strengths and can deliver value? Check out our online tools, resources, and workshops!

Be the Best Millennial Coach by Balancing their “Big” Dreams with “Big” Business Realities With These 3 Methods

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If you listen to cultural and workplace sound bytes, millennials are lazy, entitled, disloyal, and wimpy. They don’t work hard. They expect everything to be easy and handed to them on a silver platter. Go ahead, just search “Millennials are…” on Google, and the perception of millennials speaks for itself…

Millennials are...

Really? What’s the big friggin deal? Are millennials that different from other generations in their youth? Almost 2,500 years ago, Socrates said the following:

“Our youth now love luxury. They have bad manners, contempt for authority; they show disrespect for their elders and love chatter in place of exercise; they no longer rise when elders enter the room; they contradict their parents, chatter before company; gobble up their food and tyrannize their teachers.”

The truth is millennials are the same as other younger generations from years past. They want to get stuff done, prove themselves and learn and grow! They want to be adults and meet their Big Dreams. Millennial leaders have learned differently. They’ve just grown up in the digital age and experienced their own set of life experiences that shape them as a generation.

As a Millennial Expert looking to bridge the generational divide in the workplace, I see a similar story among millennials. They want to get on with it and contribute…they just don’t know how to bridge Big Dreams with Big Business Realities. And that’s ok, because we can teach and guide them there.

As the ultimate millennial coach, you ask me how. Here’s how… be real: Big Dreams take Big Work.

They sometimes misunderstand that, the pace might not be as fast as swiping right for a date and along with dreaming big and pursuing enticing new tasks, there are boring, unsexy aspects of business that are fundamental and cannot be neglected.

As a millennial leader, how can you coach millennials to want, admire, and go after the “new and exciting,” but also take care of foundational work that is essential to running a business? Here are three things you can do to balance millennials’ Big Dreams with Big Business realities at your company or home.

Teach and Create a Strong Value System

The values that you live and uphold for yourself and at your company are essential to engaging millennials through thick and thin…both during the fancy and boring times and tasks. From the get-go, train your millennial leaders to understand the importance of working hard and learning what needs to get done first and foremost. Emphasize that fundamentals and groundwork precede being able to do fun, inspiring, and creative work. Do it by (i) telling stories and (ii) questioning what they really want and are about! Go long term with Big Dream Hunting

“Entrepreneurship is easy to dream about, but very hard to do.”
– U.S. News and World Report          

Growing up with Twitter, Snapchat, and Instagram, millennials are used to 24/7 feedback and the ability to voice their opinion at the snap of their fingers. In a world of instant gratification, Simon Sinek explains to Millennials that “deep meaning and satisfaction can only be derived from patience and perseverance.” Take the opportunity to mentor your millennials about the prerequisites to satisfaction and success: hard work, consistently showing up, doing what needs to be done, mastering the fundamentals, etc.

Being relevant is a great way to demonstrate the values you want your millennial workers to adapt. Show them quotes and videos from their current heroes and role models. For example, this statement by comedian Kevin Hart, who is relevant to the millennial generation, embodies an important truth:

“Everybody wants to be famous, but nobody wants to do the work. I live by that. You grind hard so you can play hard. At the end of the day, you put all the work in, and eventually it’ll pay off. It could be in a year, it could be in 30 years. Eventually, your hard work will pay off.”

Teach Them How to Contribute and Grow

Almost two-thirds of millennials “strongly agree” that career advancement is important, according to The Millennial Influence Report by HUB. The report above shows that half of millennials expect to change jobs within the next six months, due in part to “a lack of career opportunity and interesting work.” While it’s great that millennials appreciate and strive for development, the problem many millennial coaches face is that their workers will job-hop if they don’t feel they are contributing.

Expert millennial coaches can solve the issue of millennial retention by being invested in the development and foundation of your millennials growth and success. Teach them how to contribute and be of value to the company. How? Make sure they know it’s not how you get paid what your worth but that you flip it to be worth what you’re paid.

Create opportunities where millennials have to take responsibility and can demonstrate their value on a micro level before taking on more significant roles on a macro level. By guiding your millennial workers while simultaneously giving them the chance to prove their skills, responsibility, and innovative abilities, they will experience growth and the fulfillment that comes from completing a job well done.

Give Them Tough Love. They Want It… and Need It

When your millennials do a great job and succeed, let them know! In the age of helicopter parenting, social media, and close parental involvement, millennials are accustomed to receiving feedback…and they appreciate it. Feedback is essential to being a great millennial leader. As a millennial coach, it’s up to you to keep millennials engaged and inspired. Text them and congratulate them in person for a job well done—let them know you care by showing you care.

However, the same must be true for when millennials mess up. When they experience a failure or make a mistake, you have an opportunity to make it a learning lesson. Don’t berate and condemn your millennials. Yet don’t baby them either.

In order for them to learn and grow, be firm and provide constructive criticism. Be strategic and balance both negative and positive feedback. This allows you to give tough love. Describe the problem or mistake specifically, and involve your millennial in being a part of the solution. Establish a follow up to ensure your millennial worker understands the lesson, and can learn from the experience. This is where the magic happens—growth, personal development, and contribution.

Millennials have big dreams and desires. As the Best Millennial coach, you can help teach and instill the right mindset and realities so millennials understand that it’s not glitz and glamour 24/7.

Be vulnerable people. Don’t just preach your company values. Live them. By demonstrating the values you want your millennials to adapt, they will understand that they can get the cake and trophy… but only after putting in the hard work and learning the fundamentals.

Teach them to show up, take responsibility, and provide ways for them to contribute and grow on a micro level. This will instill fulfillment, a feeling of belonging, and the desire to continue experiencing success on a macro level. Provide feedback—both through expressing appreciation and constructive criticism. Give it to your millennials straight. They will appreciate your tough love and transparency.

Are you finding it hard to engage and maintain your millennial workers? We can help with that! Check out some of our results-driven solutions that can help you build strong millennial leaders and retain top talent!

How to Use FOMO to Inspire Millennial Leaders

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From Facebook to Email, Instagram to YouTube, and Snapchat to LinkedIn, the average U.S. millennial spends over three hours a day on his or her cell phone.[i] On top of that, millennials check their phone a whopping 157 times a day, and over two-thirds of them check social media on a daily basis.

Millennial Experts note that the nature of social media displaying people’s best moments has created a mass “highlight reel.” Millennials are bombarded with snippets of the good life, from snap chats of parties, Instagram posts of tasty meals and drinks, and Facebook photos of vacations in Cabo. The constant exposure to picture perfect moments, which are highlighted all over social media, has created a culture of FOMO (Fear Of Missing Out) among millennials.

Millennials see images and videos of experiences that look cool, so they desire to experience them as well. 69% of millennials experience FOMO when they can’t attend something that their family or friends are going to.[ii] In other words, millennials want to be a part of the action. All the time. They don’t want to miss out on anything exciting.

As a manger (aka Millennial coach), you can tap into millennial’s FOMO and use it as an advantage. You can use FOMO to benefit your company, your millennials, and your leadership.

How?

Create a kickass company culture and corporate leadership program that millennials want to be a part of and will have FOMO on what your company has to offer them.

Be the Best Boss Millennial Coach You Can Be

In order to leverage millennials’ FOMO to your advantage, coach them by understanding what they need and want in the first place. The old-style boss obsessed with command and control is a thing of the past. Millennials want managers who can provide leadership development and coach them, teach them valuable skills, and help them grow. Millennials want managers who genuinely care about them and their professional development.

How are you showing up as a manager? Are your millennial workers comfortable communicating with you and speaking up? Do they know you care about them?

Make an effort to coach and mentor millennials by creating one-on-one meetings. Actively engage with them by asking questions and giving routine feedback. Expert Millennial coaches know more that interaction leads to better engagement. Take the initiative to foster the relationship and don’t wait for them to come to you (hint: they won’t come to you unless you take action first…they’re scared to ask for feedback. [iii]) By proactively providing learning opportunities and by being there for your millennials, they will know you care.

Create a Lean In Culture

Millennials desire professional collaboration and development. Understanding this as a manager, you can create a culture that fosters intreprenuership within your company so millennials can take initiative and be inspired to innovate within your company. Give them the tools so they can grow and actively be and feel a part of your company’s development.

Millennials want to be a part of everything, especially the “next best thing.” As a manager, create the space for millennials to do so within your company. This will make them feel more connected with your company and mission, as well as empower them and increase their desire to be there.

Show an Alluring Long Term Vision

Millennials are the most likely generation to switch jobs.[iv] Why? Part of it is due to “destination syndrome.” If their current job isn’t satisfying them, they’ll hop to a new job in hopes of attaining satisfaction there. They are scared of “missing out” (“FOMO”) on all the opportunity they feel is available to them with an amazing corporate development program where young people can learn and grow.

To solve this gap, be the best millennial coach you can be. How? By being transparent and painting a clear picture of what millennials will gain from being with your company. What career skills will they learn? Will they be able to create a social impact/purpose  (and see it and feel it tangibly)? What mobility and opportunity do they have to become leaders and innovate within the company?

Entrepreneurship, collaboration, growth, mobility, and purposeful work are important to Millennial leaders. By showing how millennials can have and do these things at your company, they will want to stay and be fearful of missing out on such amazing opportunities.

Time spent online and on social media is only going to increase in the coming years. FOMO is a natural byproduct from our social media culture, and it’s up to you as a manager to use it to your advantage.

Coach your millennials and show them that you care. Engage and interact with them often. Design a lean in culture that encourages intreprenuership and growth—a culture millennials want to be a part of. Demonstrate the value, success, and opportunity millennials will gain from staying with your company over the long term. Do this, and millennials will have FOMO on the amazing chance they have to be a part of your company.

Interested in learning more about engaging millennials and inspiring them to become leaders of the future? Check out the related article “Employee vs. Entrepreneur: 4 Great Ideas to Foster Millennial Entrepreneurs Within Your Company”

    

 

 

 

[i] https://thejournal.com/articles/2015/12/01/study-millennials-spend-more-than-3-hours-a-day-on-mobile-phones.aspx

[ii] https://www.entrepreneur.com/article/237566

[iii] http://www.gallup.com/businessjournal/192038/managers-millennials-feedback-won-ask.aspx

[iv] http://www.gallup.com/businessjournal/191459/millennials-job-hopping-generation.aspx

Employee vs. Entrepreneur: 4 Great Ideas to Foster Millennial Entrepreneurs Within Your Company Today

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The American Dream was much different just a few decades ago. People wanted the good life: a big house with a nice yard, a shiny car, a family, luxuries, and rising to the top of the corporate ladder.

In 2017, things have changed.

Millennials (who will make up half the work force in the next three years) value independence over a corner office in an executive suite. Nine out of ten millennials say professional development and career growth is important in a job. However, to Generation Y/the Millennial, the appeal toward entrepreneurship is most attractive.

Almost two-thirds of millennials want to start their own business. Growing up seeing their parents and relatives getting fired, along with viewing cubicle life as boring, millennials see entrepreneurship as the answer to a stimulating career, a solid work life balance, professional growth, and independence. This begs the question:

Is working for the big man and a big company contradictory to millennial’s path to success if their ultimate desire is to be entrepreneurs?

All across the career board, you can see a pattern occurring. Millennials who work as trainers at a gym want to break off and get clients on their own and start their personal brand. IT consultants are wondering if they should continue working within a company, or offer freelancing consulting. Nutritionists and health coaches desire to become their own boss with their own clients and personal practice.

As a manager, this change can either be seen as a problem or as an opportunity. You can either think, Millennials are just going to stay for 3 months and leave my company. They are unloyal and not worth even training. Plus, they are ignorant about how difficult it is to start a company.

Or…

You can see this major industry shift as a HUGE opportunity and ask, How can I encourage entrepreneurial behavior within the company?

While the idea of entrepreneurship is sexy to millennials, the reality is starting a business is no easy task. This is where managers can thrive and become the rock star leaders that millennials need.

As a manager, you can play a key role in coaching Millennials to become inner entrepreneurs within the frame of your company. This is the ultimate win-win: creating intraprenuers. Millennials can have the opportunity to develop, innovate, and experiment, all the while contributing to the wellbeing and growth of your company’s mission.

Create the Space for Millennials to Experiment with Passion Projects

From the get-go, make it transparent to your millennial workers that they have the opportunity to grow and innovate within the framework of your company. Create a culture that promotes a healthy balance of freedom and structure.

A great example of this is what Google did with their “Genius Hour.” Employees were allowed to use 20% of their workweek to explore projects of their choosing, as long as it benefited and contributed to the company. Gmail, AdSense, and Google Glass are just a few examples of successes that resulted from the allocated time for self-directed experimentation.

Welcome New Ideas, Feedback, and Input

Millennials want feedback. They want acknowledgment. They want praise. They want constructive advice. They’re just too scared to ask for it. Less than 20% of millennials say they routinely receive feedback, according to Gallup research.

As a manger, it’s up to you to create a welcoming, friendly work environment. Make feedback a two-way street. Create an open door policy and make it clear to your millennial workers that they can ask you questions—whether popping into the office, texting, tweeting, or calling.

By empowering millennials to feel confident and comfortable with open communication, they will feel permission to innovate and come forward with new ideas. They will see you, their manager, as someone they can trust.

Create Incentives

Whether it is in the form of stock options, chances for commission, or special perks, make it clear that millennials can succeed beyond just means of salary. Millennials value independence, flexibility, purposeful work, and growth opportunities. If you can provide these incentives, millennials will want to work for your company and contribute to its growth.

Emphasize Structure and Safety

Unlike if millennials were on their own starting a personal brand, they have the luxury of support and safety that comes with working for a company. Emphasize that millennials can be intrepreneurs and still grow and take risks. Explain that working within your company is the perfect place for them to learn and grow, without the very real risk of messing up on their own.

By emphasizing entrepreneurial opportunities and the safety that comes along with being part of a company, millennials will feel empowered to take risks and innovate within your company.

Take action TODAY and create the opportunities for millennials to become Intreprenuers within your company. Allow the space for millennials to work on passion projects and innovate within the company. Embrace new ideas, provide feedback, and promote a culture with open communication. Create incentives while also showing the upside that comes with working in a company.

The workplace is changing, and it’s up to YOU as a manger to adapt and view the shift as an opportunity to be embraced.

Need help getting started? Let us help you stop chasing relevance and make it happen. For more on working from the inside out, check out Part One of Chasing Relevance: 6 Steps to Understand, Engage, and Maximize Next-Generation Leaders in the Workplace TODAY.

One Personal Challenge that will Make 2017 your Best Year Yet

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One personal challenge made up of three special words has the power to positively change your career and greatly impact your world for the better.  Are you ready to make 2017 your best year yet?   Here we go!   The act of branding livestock with a fire-heated iron to identify ownership dates back to the ancient Egyptians. In business, the concept of “per­sonal brands” dates back to the late 1990s. At launchbox, our approach to branding is a fresher take on the value of defining your personal brand and considerably less painful than being touched by a hot iron (although millennials are not averse to marking; nearly 40 percent of them sport tattoos).

We call this your “brandstamp.”

Brandstamps are about who you want to be, how you want to be perceived in the world, and whether or not you deliver on that brand. To help our clients define, articulate, and own their personal brands at launchbox workshops, keynotes, or peer-to-peer networking groups, we create brandstamps through an exercise you can start right now.

It starts by finding your three brandstamp words: Three words that define your personal value and how you want to be perceived by the world. You can pick any three words you want to but try and pick:

  • words that are aspirational—that you think you are and wish to be perceived as—such as smart, caring, honest, and thoughtful.
  • words that, when you wake up in the morning and immedi­ately think of, make you push yourself to be your best.
  • words that if you lived by them every day, you would be the best version of yourself and who you are meant to be.

Now that you have your brandstamp words, you need to field-test them to find out how well they are aligned with views people you know have of you. Because when people see you as you see yourself, you are succeeding in convey­ing your value.

Before I started launchbox, I struggled with what my brandstamp would look like would look like. My coach, Lauren, had an idea that we should assemble a group of thirty friends, former employees and bosses, peers, workout buddies, and mentors to discuss who I was. They would help me start to determine how I could build something big.

Before I went in to talk with this group, I chose my own three words. Once we were assembled, Lauren and our facilitator, Angela, had the group pick the words they thought represented my per­sonal brandstamp. They had fun joking and whittling down hundreds of words to three: direct, giving, and motivational. (I admit to being relieved when “arrogant” and “annoying” finally left the table.) Wow. Not only were they generous words (I felt like I was at my own funeral), but they also aligned quite well with mine at the time: generous, bold, and inspirational. To me, that meant I was living my story, and my story reflected who I was to them.

As launchbox has evolved, so has my personal brandstamp. Today my words are generous, bold, and empowering. That is the cool thing about your three words: they can evolve and you can change them whenever you need to, as long as you own them and keep them aligned with how people see you.

Okay, your turn to try.

Once you have your words, see how they align with the way your people see you, and listen to their comments. Do this with at least three people. See what they think your three words should be, then share yours and see if you are in alignment. If the words are aligned, congratulations! Live them and let them evolve as you do. If they are not aligned, get at it. Find out and explore the inconsistencies—seek to understand why disconnect exists—and get the words aligned.

For more on working from the inside out, check out Part One of Chasing Relevance: 6 Steps to Understand, Engage, and Maximize Next-Generation Leaders in the Workplace TODAY.