The Top 5 Mistakes Leaders Make With Gen Z—And How to Fix Them

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Gen Z is the most coachable, tech-savvy, purpose-driven workforce we’ve ever seen.
But most organizations are blowing it.

Why? Because they’re still leading with outdated playbooks designed for Boomers and Gen X.

The result?
👉 Disengagement
👉 Ghosting
👉 Quiet quitting
👉 Turnover that’s costing you millions

Here are the top 5 mistakes leaders make with Gen Z — and, more importantly, how to fix them.

1. Managing Instead of Coaching

Gen Z doesn’t want a boss. They want a coach.

The Fix: Train managers to lead with coaching behaviors: ask questions, give real-time feedback, and develop people instead of just directing them. A Coaching OS, powered by AI tools like Marlee or Gong, makes this scalable across teams.

2. Annual Reviews (a.k.a. Dead Weight)

Gen Z lives in a world of instant feedback. Waiting 12 months to hear how they’re doing? That feels like neglect.

The Fix: Replace annual reviews with continuous feedback loops. Use AI platforms to capture performance data in real time and feed it back as actionable insights.

3. Ignoring Purpose

    Gen Z isn’t just chasing a paycheck. They want to know their work matters and see those results play out in real time.

    The Fix: Connect daily tasks to the bigger mission. Leaders who coach Gen Z to see their impact create engagement and loyalty. No purpose = no retention.

    4. Underestimating Tech Fluency

    Leaders often assume Gen Z needs “hand-holding” with new tools. Wrong. They grew up digital. The problem isn’t their ability — it’s your systems.

    The Fix: Involve them in shaping how your organization uses AI, collaboration platforms, and new tech. Give them a voice, and they’ll help you innovate faster.

    5. Treating Culture Like a Perk

    Foosball tables and free lunches don’t build culture. Systems do.

    The Fix: Architect a Culture OS that prioritizes clarity, consistency, and collaboration. Embed values into workflows, not posters. When culture works as a system, performance follows.

    Gen Z Isn’t the Problem — They’re the Unlock

    The leaders who win in the Workverse will be the ones who:
    ✅ Coach, don’t manage
    ✅ Deliver real-time feedback
    ✅ Connect work to purpose
    ✅ Leverage Gen Z’s tech fluency
    ✅ Treat culture as a system

    Do this, and you don’t just keep Gen Z engaged — you build the next generation of superhuman teams.

    📆 Want the no-BS playbook? Book me to speak on Cracking the Gen Z Code, and let’s get your leaders ready to coach, connect, and compete in the AI-powered workplace.